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News Story
Updated: 07/14/2013 08:00:03AM

Worlds apart but still similar

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Tonia East

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In June 2013, I had the opportunity to join more than 3,000 ­authors, from more than 60 different countries, representing 800-plus institutions by presenting papers in London at the annual International Communication Conference. Although we came from various places, we all share an interest in communication in one way or another. It is amazing how you can be thousands of miles away from home and realize how much you share with others. For example, I was taken aback when the first thing I saw when walking from the train station was a McDonald’s, then a Subway, and then a Kentucky Fried Chicken.

The purpose of my trip was to present a paper with Dr. Yuki Fujioka. The research for this paper began four years earlier when I was a doctoral research assistant at Georgia State University. We began this work with an interest in further understanding readers’ perceived news bias. Studies have shown that readers assume news coverage is biased to their own group, particularly when written by someone who is not a member of their group.

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