Florida’s Natural overcame many hurdles to become juice giant

PHOTO BY MARY CANNADAY

The Florida's Natural Grove House on U.S. 27 across the highway from the main juice plant welcomes thousands of visitors each year.

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Not everyone was on board at the start when the gloved hand was introduced as one of the brand's iconic images.

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(Editor’s Note: This is the second of a two-part series on Florida’s Natural, the Lake Wales based orange juice brand which recently celebrated its 25th anniversary).

There were so many problems to consider, and hurdles to clear in 1987, that Florida’s Natural almost didn’t even get off the ground.

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