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News Story
Updated: 01/03/2013 04:04:01PM
Birth of Florida’s Natural brand came out of rejection
PHOTO COURTESY FLORIDA MEMORY PROJECT
Long before there was Florida's Natural, there was Donald Duck orange juice produced by Citrus World in Lake Wales. It is Disney's longest running commercially liscensed product, and is still made at the Florida's Natural plant today.
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(Editor’s Note: This is the first of series celebrating the 25th anniversary of Florida’s Natural, one of the Ridge’s largest employers with $650 million in sales a year.)
To hear Walt Lincer tell it, Florida’s Natural owes its very existence to a pair of very different businesses.
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