Sun Subscriber Website Login



</head> It’s called selling the sizzle
Please wait....

News Story
Updated: 07/13/2013 08:03:50AM

It’s called selling the sizzle

Share this story:

S.L. Frisbie

Text Size:

Having made my living for a half century or so off the revenue from advertising sales, I have a great interest in, not to mention a great appreciation of, good advertising.

No, I did not say I sold advertising. I often said that I was not the world’s worst salesman, but if I got a little better, I might get there eventually. (You may have to give that one a minute to soak in.)

You are currently not logged in
By logging in you can see the full story.

Subscribe to 
							the E-Edition
Get the Sun Delivered