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News Story
Updated: 01/03/2013 08:00:02AM
Winn Dixie rejection led to birth of Florida’s Natural
PHOTO COURTESY FLORIDA MEMORY PROJECT
Long before there was Florida's Natural, there was Donald Duck orange juice produced by Citrus World in Lake Wales. It is Disney's longest running commercially liscensed product, and is still made at the Florida's Natural plant today.
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To hear Walt Lincer tell it, Florida’s Natural owes its very existence to a pair of very different businesses.
One, quite naturally, is supermarket chain Winn Dixie. The other, not so obvious, is Disney.
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